Welcome to J'adore Jas By Jasmine Shanelle



Tuesday, December 15, 2009

FASHION SPOTLIGHT: NEVAEH JEANS COMPANY

Hey! Now We are back! Last interview we had was with model, Miss Inettia D. Williams. Jasmine Shanelle and myself both had the opportunity to interview with one of the most amazing upcoming clothing lines named Nevaeh Jeans. They have came along way within the six, soon to be seven years that they've been on the scene. They are very refreshing and one of the most creative lines that have come about. There are no comparisons!



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THERES NO SLEEPING TO BE DONE BUT A VISION TO BE MADE A STORY TO BE TOLD AND ATTENTION TO BE PAID TO A CRE8TIV CRAFT WHERE NO BREAKS ARE TAKEN AND THOUGHTS OF A NEW TREND ARE AT AN ALL TIME HIGH; LADIES AND GENTLEMEN WE ARE NOT A CLOTHING LINE WE ARE THE CURE TO ALL THE HEADACHES OF PEOPLE TIRED OF HEARING OUR NAME WE ARE THE EMPIRE NEVAEH JEANS!!!!


Q: Who is the founder of NJC?
A: Brian L. Keitt


Q: There are a few others that work with him as well, Can you name them and tell us what part each of you play?

A: Corey is the CEO Chris is the COO and Boomer is like the CMO for the slow CEO= chief executive officer COO= chief operating officer CMO= chief marketing officer


*i might be one of the slow because that would've been my next question lol*


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(left to right: Corey, Chris, Boomer, Brian is seated)


Q: When did NJC start?
A: Nevaeh was officially on the books as a company in 2003


Q: What motivated you to start the line?

A: The lack of creativity in the Fashion industry was the driving force behind bringing Nevaeh from the beginning stages of introduction to growth and maturity.


Q: When was your first fashion show and your first shoot?
A: Our first fashion show was in November 2005 at Plattsburgh University. Our first shoot was June 30, 2007


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Q: How was the first photo shoot and fashion show? We're y'all nervous?

A: When u put out a product whether your an artist model or whatever there is a sense of anxiousness because you hope people can appreciate your hard work. That never goes away regardless of how many shows and shoots we do. Both went very well. Its like bungee jumping you get the bubble guts up until you just jump but once you jump you can do it over and over again.



Q: Who are some of the models who have modeled for NJC?
A: We have work with a wide range of Models mostly friends or models starting their careers off the ground. For the sake of not leaving anyone out we will not name them but know that we love all of our models and will work with them again WITH THE EXCEPTION OF ONE because of her unprofessionalism....


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Jasmine Shanelle


Q: We've actually had the pleasure of shooting with NJC and it was a very easy going environment. Other shoots are so serious why have y'all chosen to go that route?
A: Our shoots are fun and easy going because thats how we are we like to interact w/ the models make them laugh. We have fun and get work done. If you work it like a drill sergeant you lose your models attention. Some of our best shots come out of the models laughing at something dumb behind the scenes. Next to hanging w/ us on a regular a shoot is your chance to be around Nevaeh in our true environment which is we LIKE TO JOKE AROUND.


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Jaye Monique


Q: Back in June, NJC did a Redemption Shoot, what made it a redemption shoot and what were you being redeemed from?
A: hahahahahahahahaha well Redemption was a concept created after a shoot we here at the Nevaeh office would rather not speak on. We felt like we had to redeem ourselves it was like 1000+ pics taken in no exaggeration like 20 usable shots.It was like we had something to prove to ourselves.We like to refer to it as the shoot that never happened. The creativity wasn't there the models didn't capture the vision. In fact thats the shoot where we said we wouldn't work with a model ever again because of her unprofessionalism. hahahaha there's an inside joke we have about thundercats its related to that shoot. Wanna know how to NOT make another Nevaeh shoot act like your a cover girl w/ a contract when u look like precious...


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Q: Who actually comes up with the designs?
A: All Design and clothing work is the brain child of Brian everybody else keeps the business end of Nevaeh going. Y'all know any other designers wanting to intern tell 'em to holla at us


*INTERN ALERT: ANYONE WHO THINKS THEY HAVE WHAT IT TAKES TO DESIGN FOR NEVAEH, HIT THEM UP!!*


Q: Are they're any labels out right now that you look to for inspirations?
A: No there arent although Brian does respect what Ralph has brought to the industry his stuff is DOPE

Q: One of the your hoodies reads "Righteous, Rockstar, Love, Pain" what's the meaning behind those words?
A: Each word represents Brian's inspiration for the hoodie Righteous was his wording for staying true to himself, Rockstar how the image is portrayed that rockstars do what they wanna do thats how Brian designs his creativity knows no boundaries. Love is self explanatory and pain is the blood sweat and tears (eyes burning while bleaching jeans in a basement with no ventilation and then hanging the bleached jeans over the boiler didn't know but could of literally killed me n corey)


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Q: I have never seen a duplicate NJC hoodie, are they all one of a kind?
A: The beginning hoodies were bc those were special pieces those are all 1 of 1 we may revisit that as special editions later on but your gonna have to pay for those

Q: Whats the thought process behind the designs? Do they just come to mind or does it start off with a concept?
A: its like an artist who composes, some stuff just comes its a God given gift you cant teach it only cultivate whats there


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Q: Where do you see NJC in 5 years?
A: In five yrs Nevaeh Jeans will be an honorable mention in the fashion industry. We long term we envision ourselves trying to penetrate global boutiques with the mindset of opening our own store.

Q: What steps have you taken so far to get there?
A: We have participated in multiple fashion shows as well as had multiple campaign ads. We have also generated sponsorship letters that we will distribute to multiple fashion fwd magazines and influential people in the industry.

Q: You guys believe that there is a lack of creativity with the labels out now, if you could send a message to them what would you say?
A: Come aboard the Nevaeh band Wagon where like ghost writers we can make anyone's line better lol lol lol lol . Nah but seriously set the atmosphere and not trends



NEVAEH JEANS
HOME OF CRE8TIVITY !!!!!
You can contact NJC @nevaehjeansco
www.myspace.com/nevaehjeanscompany
http://www.nevaehjeans.wordpress.com/
www.youtube.com/nevaehjeans
www.facebook.com/nevaehjeans


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